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True news - The journalist who made the decision: gr07_25N
In March 2025, Swedish fashion brand H&M announced a plan to introduce digital replicas of real models generated by artificial intelligence in its marketing campaigns. The initiative includes the creation of 30 virtual “twins” of models whose likenesses will be recreated using artificial intelligence. H&M says all AI-generated images will be clearly labeled as such, and the models will be paid for using their digital counterparts. The company describes the project as a step toward more flexible and sustainable marketing. The initiative has sparked controversy. Industry stakeholders - including organizations such as the Model Alliance - have raised concerns about the potential impact on fashion employment, warning that it could lead to job losses among models and production crews. At the same time, some models, including Mathilda Gvarliani, are positive about the project, highlighting the potential for passive income and greater control over their image. The information published by CNN has been confirmed by a number of reputable sources, including the BBC, The Guardian, Teen Vogue and Business Today. The article is based on official statements by H&M and has not been publicly challenged. Therefore, CNN's report can be classified as true - it accurately reflects the company's actions and the mixed public and industry reactions.